1) By appealing to the typical values that conservatives treasure, such as protection of rights and respect for life, Scully appeals to the conservative audience's view. He discusses the morals and ethics of protecting humans, and how animals ought to be held by the same standards. This includes abstaining from needless cruelty, basic sanitary needs, and the freedom to not be manipulated by owners.
2) Scully's statement means that, because animals do not have the cognitive abilities to match humans, and therefore to match human reasoning and moral development based off of developed ethics, humans have an obligation to protect the rights and guarantee the safety of animals. In this sense, I do agree with him.
I do not think Scully properly addresses any objections to his claims. He does state that people do say that the equal treatment of animals is "comical," and "ridiculous,"he does not present a section that shows the viewpoints of the opposing parties, which would discuss how factory farming is a boon to society.
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