SWA #5

• 1. The woman's Secret ad was featured in Cosmopolitan, while the man's Old Spice ad was featured in Men's Heath.
  2. The typical topics covered for Cosmopolitan include fashion, celebrity gossip, interviews with celebrities, advertisements for products, health, dating advice, and other topics. Men's Health includes fitness, relationship advice, advertisements for cars, sports, clothing lines, interviews with celebrities, articles on major world events, etc.
  3. The demographics for both magazines are young adult to middle-aged individuals: Cosmopolitan targets women, while Men's Health targets men.
  4. In Cosmo, products/services included range from clothes, jewelry, fashion accessories, makeup, and beauty products to dating advice, horoscopes, and other help services. Men's Health includes clothing, cars, fitness products, accessories like watches and shoes, and services like relationship help, monetary issues, etc.
  5. The publisher assumes that the reader is looking at the magazine because one of the topics frequently associated with the magazine (clothes, interviews, advice) will be inside: the reader is a person who wants to gain knowledge from the magazine, and is thus interested in the material that the magazine offers.