SWA #6

      The print media of the modern era focuses on issues and topics that appeal to a wide demographic of people. To attract readers, magazines fill their pages with material that the authors feel are important to the values, interests, and concerns of its audience. One of the most popular subjects that appeals to most people is health. Even among gender-specific magazines, ads for a popular health product, deodorant, are very common, as deodorant is an important product to society. However, the design and layout of deodorant ads differ enormously. Old Spice, a popular men deodorant, typically is characterized by masculinity, confidence, and an appeal to a specific set of values in its ads. The popular woman's deodorant Secret typically depicts its subjects being good looking, independent, and empowered to show that they are not bothered by sweat stains. Together, the two ads used for these products reveal the cultural values of American society.